SonicRim Reimagined:
Partnering With You to Shape a Human-Centered Future
After a period of deep reflection on our changing post-pandemic, post-AI world, we are excited to announce the rebirth of SonicRim—a renewed practice ready to meet the future with fresh insight and purpose.
Shaped by lessons from profound global change, SonicRim is committed to helping organizations and communities unlock human potential.
Embrace a co-creation mindset,
to unlock new possibilities and realize our shared human potential—together.
For the past 26 years, SonicRim has helped forward-thinking organizations engage communities worldwide—tapping into their wisdom, local knowledge, and social imagination. Through meaningful dialogue with stakeholders, we generate insights and foster alignment, empowering our clients to shape technologies and tools that expand human potential and promote collective well-being.
We Use Techniques From Social Sciences and Design Thinking to Help Decision Makers...
Envision Future Scenarios Grounded in Humanity
Imagine and shape futures that honor the realities, aspirations, and evolving needs—grounded in the psychological, cultural, social, values of the communities you serve.
Elevate Experiences with Mindfulness
Think the way people think—seeing tasks as jobs to be done, information as guidance, people as sources of wisdom, connections as relationships, and transactions as meaningful rituals.
Find Clarity and Shared Purpose
Work across stakeholder hierarchies and organizational silos to synthesize insights together, build alignment, create a shared vision, and take purposeful action amid a rapidly changing world and an ambiguous, uncertain future.
Expand Your Capacity for Co-Creation
Move beyond familiar patterns of thinking, behavior, and belief. Foster curiosity, openness to the unknown, collaborative mindsets, resilience, and empathy—and unlock untapped wisdom across your value chain.
“People need tools to work with, rather than tools that work for them.”—Ivan Illich
The World Isn’t Flat : Bridging Global Vision With Local Action
26 Years • Thousands of Participants • Six Continents
Our clients tell us that when they show up, observe, and listen with an open mind, they gain a deeper understanding of people beyond preconceived notions, build trust and appreciation across differences, and ground their creativity in the realities of their customers.
Decades of observing and listening, at your service
Trusted by Distinguished Brands Through the Years
We Partner with Catalysts of Change
Harnessing Curiosity • Compassion • Imagination
In every company, there are people who use their influence, creativity and resources to make a real difference in their communities. These are the people who:
Care deeply about others
Believe in the power of Co-Creation
Are passionate, determined, and friendly
Build strong relationships and networks
We achieve the best outcomes by working with people who care. Companies don’t change the world—people who care do.
True change starts by rethinking what we believe.
Exploring the “Why?” Behind Real Change
Curious Minds • Deeper Questions • Fresh Perspectives
Curiosity drives us far beyond the boundaries of client briefs. We’re constantly attuned to the world’s evolving landscape, drawing on our theoretical foundations to synthesize, interpret, and uncover the deeper meaning behind emerging trends. Our passion is discovering what’s unknown, overlooked, or dismissed as unimportant—because we believe that real insight often lies in the unexpected.
By staying alert and engaging our philosophical and critical thinking skills, we reach a richer understanding of the forces shaping the world our community seeks to influence. Here, we share the ideas and questions sparking our imagination—each linked article is an invitation to explore, reflect, and join us in shaping meaningful change.
Making Space for the Conversations We Miss…
Curiosity and Imagination in the Age of AI
Why You Should Care About Design Thinking
Listening to Our Surroundings: Rediscovering Wisdom in the Real World
Designing Human-AI Relationships: Learning from the Public Library Metaphor
Being Human in the Shadow of Super Intelligence
Unlearning, Relearning, Becoming: 50 Years in Design
Design Activism
From Play to Purpose: What Drives Us as Designers
Tips for Doing Research in China
Burning Man as Co-Creation
Designing with stereotypes?
Co-Imagination
Designing for a not-so-flat world
Ethical Innovation: a summary of a Whiteboard @ SonicRim session
Rethinking Disruptive Innovation
The untapped potential of senior citizens
What is co-creation
Service Design in India: Foundations & Opportunities
Designers as Ethnographers
Beyond Thought
What is User Experience
Pointers to the future of design
Conversations with strangers
How to pitch design research
The Ripple Effects of AI on Society
The Wisdom of Many
Transforming Social Realities Through Design Research
The Importance of Dialogue in Design
Navigating Change
The Hidden Order
Future of Workplace
Freedom from Digital Dependence
Purity of Intention
Rethinking the Work Metaphor
Navigating Our Collective Future
Rethinking Design Pedagogy
Why Human Wisdom Matters in an AI World
Creating Spaces Where People and Communities Flourish
Rethinking Information Sharing in the Face of Cognitive Overload
Every invention begins with a curious mind asking “why?”
Let's Talk.
Drop us a note below to see how we can help you with your innovation challenge.