https://www.sonicrim.com/team-blank daily 0.75 2025-06-04 https://www.sonicrim.com/team-features daily 0.75 2025-06-04 https://www.sonicrim.com/work-with-us daily 0.75 2025-06-14 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756236-VG25ORGEMJFFRWKT6GFZ/DSC01137-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756257-OFOAY1D183C9J4HRFJIK/IMG_4693_sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756260-A956D8ST8BMPSCR32FTR/IMG_3075-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756253-2ID46YJ2YZ8DRH739DCG/100_1510-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756240-RYL9TLJ5QDILRL7DZ43A/IMG_1692-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756250-22FK7MBOCYC3FH37INUZ/DSC01896-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756243-TF6XELGCUT9SXLZS2YB1/DSC00152-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756246-RUZ2UJYB9RC8MSNU8KPG/2015-04-29-137-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756257-OFOAY1D183C9J4HRFJIK/IMG_4693_sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/200604b8-5d3c-4133-8dfd-ca0a54eb6bc5/elevate+icon.png Work with Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/d9753147-c2e9-4494-b400-6660c07c1250/cocreation+icon2.png Work with Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756260-A956D8ST8BMPSCR32FTR/IMG_3075-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756253-2ID46YJ2YZ8DRH739DCG/100_1510-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756236-VG25ORGEMJFFRWKT6GFZ/DSC01137-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756243-TF6XELGCUT9SXLZS2YB1/DSC00152-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/53303561-ff06-4648-a574-b986674bdd7c/envision+icon.png Work with Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/07bdc327-d97c-4534-aa2b-6841733c68b1/clarity+icon.png Work with Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756240-RYL9TLJ5QDILRL7DZ43A/IMG_1692-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756246-RUZ2UJYB9RC8MSNU8KPG/2015-04-29-137-sm.jpg Work with Us https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996756250-22FK7MBOCYC3FH37INUZ/DSC01896-sm.jpg Work with Us https://www.sonicrim.com/contact-us daily 0.75 2025-06-14 https://www.sonicrim.com/new-page daily 0.75 2025-06-04 https://www.sonicrim.com/team-details daily 0.75 2025-06-04 https://www.sonicrim.com/splash daily 0.75 2025-06-07 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/92b20c08-ce3b-4990-b355-5988adc99562/JCI+velcro.jpg Home https://www.sonicrim.com/team-team daily 0.75 2025-06-04 https://www.sonicrim.com/team-manual daily 0.75 2025-06-04 https://www.sonicrim.com/methods-gallery daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767114-VJ6W2DCD1ZDP2O6T0RUX/IMG_0148.jpg Methods - Observation in context (Copy) Observation in context We use techniques from the social sciences to accurately observe and understand behaviors. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767120-B1KOEBC9EG9SOC7L4YTF/IMG_1333.jpg Methods - Contextual interviews (Copy) Contextual interviews We use our extensive experience doing ethnography around the world to understand what is meaningful to people and why. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767134-M23CFOX2BI2TQZK6D8ZV/DSC01534.jpg Methods - Structured creativity (Copy) Structured creativity Creativity is a skill. Over the years we’ve built up a set of tools that help people with no design training imagine possibilities that are solidly grounded in their real experiences. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767129-RPADVWOZ170YAFSZ6E9K/2015-05-14-229.jpg Methods - Playful and inspiring (Copy) Playful and inspiring We keep our methods fun and emotionally engaging, which produces more intriguing and provocative ideas. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767109-LX1NJWYU6VKLHERZNIN5/DSC02540.jpg Methods - Thoughtful facilitation (Copy) Thoughtful facilitation Having pioneered the use of participatory design techniques in industry, we know to make teams work together. Our co-creation sessions are focused, productive, and inclusive. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767142-SIYJL3L41LAK2IIIT37G/IMG_2747.jpg Methods - Rigorous analysis (Copy) Rigorous analysis Insight requires discipline. Our analysis is structured and traceable back to the raw data, and by including you in analysis we ensure that the results are relevant to you. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767099-TPXZPPJN0IT1QY0SAA1G/2015-05-11-6090.jpg Methods - Numbers with humanity (Copy) Numbers with humanity Numbers don’t tell the whole story. When we use quantitative methods, we ensure that the results are properly contextualised so that you’re not led astray. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767125-VNX81G5ASBJEC13ETVCH/DSC01978.jpg Methods - Visualizing findings (Copy) Visualizing findings We make complicated data easy to understand, using rich and persuasive visuals. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767104-TUP0L9Z02HQLCXG7F35S/IMG_3036.jpg Methods - Connecting across differences (Copy) Connecting across differences Through intention and extensive experience, we have cultivated sensitivity that allows us to connect with people across spectrums such as age, wealth, culture, ethnicity, and health. https://www.sonicrim.com/about daily 1.0 2025-07-14 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/a696c202-2332-4513-9dcd-6d086c543003/cocreation+icon2.png About (Index) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/0985cb5b-3892-431d-83a0-1e330ca26b80/masthead+with+border.jpg About (Index) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/3b1355c8-a116-4efb-ba67-81d22fd848b2/clarity+icon.png About (Index) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/de3a7a52-41f4-4d27-ba1f-1587bd43c06c/envision+icon.png About (Index) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/61367d67-2fb8-4eeb-89b0-801e612d1e5c/elevate+icon.png About (Index) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/5ce71017-85f3-4b64-bea6-0052f5e0c521/client+logos+inverted4.jpg About (Index) https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/3789e343-a98a-475a-bb8e-8039287960a3/SR+Travels-2018-dark+v2.png About (Index) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/e99c887e-5c7d-4f77-b902-c9a4ee6a125a/human+essence.jpg About (Index) From Reflection to Renewal: Reimagining Humanity in a Disrupted World https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1761242423423-M1MLPYMFO5SZ5ZAEE8R3/03F2D8A9-E7FC-4733-A94D-54A4C0C0FD32.jpg About (Index) Human Stories, Machine Melodies: A Journey into AI-Composed Music https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1761242585903-7SWFZXRG1YBD2CLXEGLR/Screenshot%252B2025-10-23%252Bat%252B11.01.49%2525E2%252580%2525AFAM.png About (Index) Designing for Collective Good: The Role of Social Imagination in Community-Centered Innovation. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1752093581419-7AMQO56ZVC43LT2DLQUR/IMG_1505.jpg About (Index) Curiosity and Imagination in the Age of AI https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489256099-E4Q0G9IT4RNYVN1Q16V7/Screen%2BShot%2B2019-11-04%2Bat%2B2.10.50%2BPM.jpg About (Index) - Why You Should Care About Design Thinking (Copy) Why You Should Care About Design Thinking https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1751139857507-YTVZLCEYKFI15DNZFYXC/Screen%2BShot%2B2025-06-28%2Bat%2B12.42.35%2BPM.jpg About (Index) Listening to Our Surroundings: Rediscovering Wisdom in the Real World https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1751233327990-WLX9XI987NBK75DI6HT1/Screen%2BShot%2B2025-06-29%2Bat%2B2.41.32%2BPM.jpg About (Index) Designing Human-AI Relationships: Learning from the Public Library Metaphor https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1751303363207-D7RBHO0M1JUUVBE6FRIN/Screen%252BShot%252B2025-06-28%252Bat%252B12.46.00%252BPM.jpg About (Index) Being Human in the Shadow of Super Intelligence https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1751138854737-ENQVJJO4U7E7G1VXU0M5/Screen%2BShot%2B2025-06-28%2Bat%2B12.26.51%2BPM.jpg About (Index) Unlearning, Relearning, Becoming: 50 Years in Design https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489281184-OFCQPXYPEOOVLD6HA9C4/1_8ozB3YKHcseN19eD3t6rhw.jpg About (Index) - Design Activism (Copy) Design Activism https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/5ca91a25-91f5-40fc-92ca-863cc66b5b98/Screen+Shot+2025-06-28+at+12.44.46+PM.png About (Index) From Play to Purpose: What Drives Us as Designers https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489315297-B0RTPS8LFHC5KL8TZTZ3/IMG_0463.jpg About (Index) - Tips for Doing Research in China (Copy) Tips for Doing Research in China https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489337149-SKVCQ5HYCHC351VQ6W71/TfusNight.jpg About (Index) - Burning Man as Co-Creation (Copy) Burning Man as Co-Creation https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489362268-RINRK506ID4JVJGB26H6/npejj7gvis.jpg About (Index) - Designing with stereotypes? (Copy) Designing with stereotypes? https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489407076-FIJ9CX1QBC3RE5YOWLME/15391063479_b19e694b3d_k.jpg About (Index) - Co-Imagination (Copy) Co-Imagination https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489426441-GV06R7U2IIWON5A9PJF4/9997551335_51f59b056c_o.jpg About (Index) - Designing for a not-so-flat world (Copy) Designing for a not-so-flat world https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489495196-O1ZGUJMGJW0KI7C01MAT/BlackMirrorWeird.jpg About (Index) - Ethical Innovation: a summary of a Whiteboard @ SonicRim session (Copy) Ethical Innovation: a summary of a Whiteboard @ SonicRim session https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489708531-JW3HOH58KT415ENCCXVA/rainbowbubble.jpg About (Index) Rethinking Disruptive Innovation https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489515883-Y5PFA2RKWE23M4AL5XGW/2_CATERS_100_YEAR_OLD_GRANDAD_SKYDIVE_BIRTHDAY_03.jpg About (Index) - The untapped potential of senior citizens (Copy) The untapped potential of senior citizens https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489596027-EZ4EQTNKUIKB0DFB5Q4E/1_TQI-7jvzjSBiejWDEcOHLA.jpg About (Index) - What is co-creation (Copy) What is co-creation https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489536535-LPMMHAG0D9GUP27Q4ODE/050330-india-repairmarket--48.jpg About (Index) - Service Design in India: Foundations & Opportunities (Copy) Service Design in India: Foundations & Opportunities https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489384815-WZ2AT6D7VFYOZ7J9ZYBJ/1_wU7dhS-cIMSmwudaeysS4Q.jpg About (Index) - Designers as Ethnographers (Copy) Designers as Ethnographers https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749491888759-71XHFKP483IOAWPSLJEP/IMG_1288.jpg About (Index) Beyond Thought https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489571692-OGB1TVD3UPWFCACI9QA7/1_8yv7ZWPDBYFys2u-D6nU2g.jpg About (Index) - What is User Experience (Copy) What is User Experience https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489639399-U7JB2V52HJF1K1ZCYUIW/IMG_7105.jpg About (Index) - Pointers to the future of design (Copy) Pointers to the future of design https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489619006-MTEB5V4UE92YUARPRB6O/1_-5bhUJAhwJ8xc-trCXjk_w.jpg About (Index) - Conversations with strangers (Copy) Conversations with strangers https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489662765-C75AYBO3M4C1YPJDV242/1_vB4aPxYSmMjvID9TAPEQHQ.jpg About (Index) - How to pitch design research (Copy) How to pitch design research https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489683405-1PPJCHQIITB2V84394HU/teachers.jpg About (Index) The Ripple Effects of AI on Society https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489730385-ZTS5C71G51M7M1AMPXW3/Screenshot%2B2025-06-05%2Bat%2B12.43.47%25E2%2580%25AFPM.jpg About (Index) The Wisdom of Many https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489750893-51NWLUOB5L633G6FIIF1/IMG_7127.jpg About (Index) Transforming Social Realities Through Design Research https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749489784781-2W8D701ZWLFOGHQENTMX/Dialogue.jpg About (Index) The Importance of Dialogue in Design https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749493239556-QY534U3U1JGRREVTQCST/IMG_1287.jpg About (Index) Navigating Change https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749491977597-GR1H6YQUP12WETKCPFKF/Screen%2BShot%2B2025-06-09%2Bat%2B10.58.45%2BAM.jpg About (Index) The Hidden Order https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749833152834-1X0Z59SEWJHUEC79WO56/IMG_7435.jpg About (Index) Future of Workplace https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749833171184-LZB94KT5DSEXF2RB6W01/Screen%2BShot%2B2025-06-13%2Bat%2B9.31.54%2BAM.jpg About (Index) Freedom from Digital Dependence https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749833246761-Z3R8RE84RSLYOCDFOO42/Screen%2BShot%2B2025-06-13%2Bat%2B9.42.25%2BAM.jpg About (Index) Purity of Intention https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749833193906-226LBIA6XSOJDRF5GNW4/Screen%2BShot%2B2025-06-13%2Bat%2B9.33.43%2BAM.jpg About (Index) Rethinking the Work Metaphor https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749833213989-FK2C6QFZND0UTOQT8AUG/Screen%2BShot%2B2025-06-13%2Bat%2B9.37.58%2BAM.jpg About (Index) Navigating Our Collective Future https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1749833231388-CL4916LAC9C0VO94IRQ7/Screen%2BShot%2B2025-06-13%2Bat%2B9.40.29%2BAM.jpg About (Index) Rethinking Design Pedagogy https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1750089147853-HCN3MUWRYIRVF6I9YSRF/Screen%2BShot%2B2025-06-16%2Bat%2B8.50.56%2BAM.jpg About (Index) Why Human Wisdom Matters in an AI World https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1750089317420-H0OLLF250PF788VTSI3T/Screen%2BShot%2B2025-06-16%2Bat%2B8.54.25%2BAM.jpg About (Index) Creating Spaces Where People and Communities Flourish https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1750089649640-5S8UO3RYXBJLZ2S3C0IX/Screen%2BShot%2B2025-06-16%2Bat%2B8.59.49%2BAM.jpg About (Index) Rethinking Information Sharing in the Face of Cognitive Overload https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1761242790264-UQRWDFOONAOJAR43YYZ4/Screenshot%2B2025-10-23%2Bat%2B11.05.57%25E2%2580%25AFAM.png About (Index) Seeing Around the Corner: Why Legacy Brands Must Rethink the Future of Work https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1761243090463-1466GHT9ITJ7Z7IVYC5S/Screenshot%252B2025-10-23%252Bat%252B11.10.00%2525E2%252580%2525AFAM.png About (Index) Questions: Reclaiming the Art of Inquiry in an Age of Easy Answers https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1761243192005-BUW7J5F3V5CX18QWALQ9/Screenshot%2B2025-10-23%2Bat%2B11.12.42%25E2%2580%25AFAM.png About (Index) From Pain to Poetry: The Healing Alchemy of Bearing Witness https://www.sonicrim.com/rideshare-invitation daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996764987-IC9WUWF4GXU8CY3M1R5T/image.png https://www.sonicrim.com/testindex daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752592-F4DEZWYTYDK6UGFLWWY5/1_8ozB3YKHcseN19eD3t6rhw.jpg Testindex - Design Activism (Copy) Design Activism https://static1.squarespace.com/static/683f9288bc4cd02dc1c6055a/6841bc776e35140432c94768/6841bc776e35140432c9476b/1572908765405/ Testindex https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752608-V25VVP37NNHEQV1PR4ZB/IMG_0463.JPG Testindex - Tips for Doing Research in China (Copy) Tips for Doing Research in China https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752623-L3KZ63QADTDUUM8U9WC3/Screen+Shot+2019-11-04+at+2.10.50+PM.png Testindex - Why You Should Care About Design Thinking (Copy) Why You Should Care About Design Thinking https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752639-2T3KPM0XK2YJ3Y0IKW6N/TfusNight.jpg Testindex - Burning Man as Co-Creation (Copy) Burning Man as Co-Creation https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752644-GBS1ZL7VDOGGAI4YANO1/npejj7gvis.jpg Testindex - Designing with stereotypes? (Copy) Designing with stereotypes? https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752659-H2KOHQZ72YCQ7BVSNBV0/1_wU7dhS-cIMSmwudaeysS4Q.jpg Testindex - Designers as Ethnographers (Copy) Designers as Ethnographers https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752649-722S2P8LO13SDRI0UHOC/15391063479_b19e694b3d_k.jpg Testindex - Co-Imagination (Copy) Co-Imagination https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752664-HIY0440DCGSHFQSEPTI7/9997551335_51f59b056c_o.jpg Testindex - Designing for a not-so-flat world (Copy) Designing for a not-so-flat world https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752654-HEC6HAACH4LDGP4FDZ1R/BlackMirrorWeird.jpg Testindex - Ethical Innovation: a summary of a Whiteboard @ SonicRim session (Copy) Ethical Innovation: a summary of a Whiteboard @ SonicRim session https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752634-MDZ7SRVNEOBGKI0829IZ/2_CATERS_100_YEAR_OLD_GRANDAD_SKYDIVE_BIRTHDAY_03.jpg Testindex - The untapped potential of senior citizens (Copy) The untapped potential of senior citizens https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752629-8BYCKGVVF5Q4L7ASIQR4/050330-india-repairmarket--48.jpg Testindex - Service Design in India: Foundations & Opportunities (Copy) Service Design in India: Foundations & Opportunities https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752618-8WW2V1BBQED7OOJKMO4B/1_8yv7ZWPDBYFys2u-D6nU2g.jpg Testindex - What is User Experience (Copy) What is User Experience https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752613-URYK94SZPDIZBPDBT591/1_TQI-7jvzjSBiejWDEcOHLA.jpg Testindex - What is co-creation (Copy) What is co-creation https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752587-YGDIS9BHAY6ZKSWR2MJ3/1_-5bhUJAhwJ8xc-trCXjk_w.jpg Testindex - Conversations with strangers (Copy) Conversations with strangers https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752602-PVNRY6PI02VHOO2S3MC6/IMG_7105.jpeg Testindex - Pointers to the future of design (Copy) Pointers to the future of design https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752597-V8TCYD4NWMM7NGND9ASV/1_vB4aPxYSmMjvID9TAPEQHQ.jpg Testindex - How to pitch design research (Copy) How to pitch design research https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752592-F4DEZWYTYDK6UGFLWWY5/1_8ozB3YKHcseN19eD3t6rhw.jpg Testindex - Design Activism https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752608-V25VVP37NNHEQV1PR4ZB/IMG_0463.JPG Testindex - Tips for Doing Research in China https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996752623-L3KZ63QADTDUUM8U9WC3/Screen+Shot+2019-11-04+at+2.10.50+PM.png Testindex - Why You Should Care About Design Thinking https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744619-BQLOMHKNPOLBMC0O6K0N/slice1.jpg Testindex https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744641-GB3RXGOAUZYDDRW4YDBH/slice2.jpg Testindex https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744647-2YNYVZB4DJV39OWXFOZC/slice3.jpg Testindex https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744636-KXWJ2FVSUQ1VGJHLKNHZ/slice4.jpg Testindex https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744625-I78W9I4RX22MF8F5C4LZ/slice5.jpg Testindex https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744631-TGICGWCKDHG87946ZY98/slice6.jpg Testindex https://www.sonicrim.com/approach daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996755275-3OTSSML2K40WMN9DR1J6/Flexible.png Approach https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996755273-D1WINNXBPMLLJMX9W6DL/Collaborative.png Approach https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996755267-IXBM6W023OLZULB99KOG/Communicative.png Approach https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996755270-TF3V53ZNG9BL2JDBCJDA/Checkpoint.png Approach https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767114-VJ6W2DCD1ZDP2O6T0RUX/IMG_0148.jpg Approach - Observation in context We use techniques from the social sciences to accurately observe and understand behaviors. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767120-B1KOEBC9EG9SOC7L4YTF/IMG_1333.jpg Approach - Contextual interviews We use our extensive experience doing ethnography around the world to understand what is meaningful to people and why. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767134-M23CFOX2BI2TQZK6D8ZV/DSC01534.jpg Approach - Structured creativity Creativity is a skill. Over the years we’ve built up a set of tools that help people with no design training imagine possibilities that are solidly grounded in their real experiences. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767129-RPADVWOZ170YAFSZ6E9K/2015-05-14-229.jpg Approach - Playful and inspiring We keep our methods fun and emotionally engaging, which produces more intriguing and provocative ideas. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767109-LX1NJWYU6VKLHERZNIN5/DSC02540.jpg Approach - Thoughtful facilitation Having pioneered the use of participatory design techniques in industry, we know to make teams work together. Our co-creation sessions are focused, productive, and inclusive. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767142-SIYJL3L41LAK2IIIT37G/IMG_2747.jpg Approach - Rigorous analysis Insight requires discipline. Our analysis is structured and traceable back to the raw data, and by including you in analysis we ensure that the results are relevant to you. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767099-TPXZPPJN0IT1QY0SAA1G/2015-05-11-6090.jpg Approach - Numbers with humanity Numbers don’t tell the whole story. When we use quantitative methods, we ensure that the results are properly contextualised so that you’re not led astray. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767125-VNX81G5ASBJEC13ETVCH/DSC01978.jpg Approach - Visualizing findings We make complicated data easy to understand, using rich and persuasive visuals. https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996767104-TUP0L9Z02HQLCXG7F35S/IMG_3036.jpg Approach - Connecting across differences Through intention and extensive experience, we have cultivated sensitivity that allows us to connect with people across spectrums such as age, wealth, culture, ethnicity, and health. https://www.sonicrim.com/rideshare-map daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996761441-2V4D7S2R8RNQMRKP6CVR/image.png https://www.sonicrim.com/new-gallery-1 daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744619-BQLOMHKNPOLBMC0O6K0N/slice1.jpg Clients https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744641-GB3RXGOAUZYDDRW4YDBH/slice2.jpg Clients https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744647-2YNYVZB4DJV39OWXFOZC/slice3.jpg Clients https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744636-KXWJ2FVSUQ1VGJHLKNHZ/slice4.jpg Clients https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744625-I78W9I4RX22MF8F5C4LZ/slice5.jpg Clients https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/1748996744631-TGICGWCKDHG87946ZY98/slice6.jpg Clients https://www.sonicrim.com/why daily 0.75 2025-06-07 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/f64d1a3a-920c-4b98-a9e3-f55c233eda39/artists.JPG https://www.sonicrim.com/about-1 daily 0.75 2025-06-15 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/b2bdc807-5152-4f64-802d-7bb723e7dd98/artists.jpg https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/a0b2483b-5011-458d-bff5-fd034623b1f1/shrishti++2.jpg Why - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sonicrim.com/how daily 0.75 2025-06-15 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/f333a4a8-eb83-4286-954b-9bb8afac5b68/IMG_3472.JPG https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/90889ad4-fa43-4810-83e0-d0bad52777d7/levels+of+needs.jpg https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/d5d42a5a-b797-41be-b577-ef5d6edb85aa/make+say+do.png https://www.sonicrim.com/what daily 0.75 2025-06-15 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/bf2d1362-0982-4e95-a1e2-d233ad1a251e/miro+on+laptop.png https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/2644d2cd-0d7f-444a-95fc-8092753ccf19/JCI+holland.jpeg https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/ba9a0ff0-cf13-47f7-9ee0-c23018f05329/JCI.jpg https://www.sonicrim.com/who daily 0.75 2025-10-23 https://images.squarespace-cdn.com/content/v1/683f9288bc4cd02dc1c6055a/cf39bdc7-3f36-4324-85df-d649aadddeef/who.jpg