Why Work with Us

Because We See Change First

 

We Learn From People in the Real World

Sensing More • Listening Deeper • Envisioning Further.

The pandemic and the rise of AI have challenged us all to rethink what it means to be human. At SonicRim, we took this to heart—pausing to listen and learn from people across communities and industries. Through open, honest conversations, we moved beyond old assumptions and reinvented our practice to better meet emerging needs.

We heard that many are weary of relentless consumption, fast-paced living, and shallow relationships shaped by misinformation and digital overload. People are searching for more meaning, deeper connections, and ways to flourish—at work and in life.

Our commitment is simple: the way we listen and care for people shapes the trust they place in us. Now, we see an opportunity to build relationships, products, and services that truly align with a new vision of well-being.

We help you understand people and adapt your innovations to their real-life context, because true innovation starts with meeting people’s needs—not forcing them to adapt to technology.

People want technologies that fit seamlessly into their lives, not ones that disrupt their flow.

 

Change is never easy, but facing it makes all the difference

Reimagining What Being Human Means

Empowering You to Lead Change with Human Insights

We help you harness the power of human insights so you can drive meaningful, lasting change in your organization and beyond. You’ll find us a good fit and an enthusiastic collaborator if you are a catalyst of change who:

  • Is mindful of the psychological, social, cultural, and ecological consequences of disruptive innovation.

  • Champions technology that harnesses people’s energy and imagination for well-being—not just productivity.

  • Understands that profit is not the end goal, but a consequence of creating real value.

  • Sees good design as common ground for diverse perspectives and needs.

  • Is genuinely curious and eager to engage with real-world change as it happens.

  • Prioritizes adapting technologies to human needs and capacities, rather than forcing people to adapt to technology.

  • Values collaboration across disciplines to develop solutions that make a meaningful difference.

 

Studying people in the wild- unexpected, enlightening, and a lot more fun than spreadsheets